Generative Engine Optimization for HR Tech

Someone is asking ChatGPT to recommend your competitor right now.

Project Namedrop helps HR Tech SaaS companies get cited by name in ChatGPT, Perplexity, Gemini, and Google AI Overviews.

Not SEO. Not ads. We optimize for AI recommendations.

Get the free AI Visibility Audit Show me the problem
For ATS, payroll, onboarding, benefits, performance, and HRIS companies doing $1–20M ARR.
ChatGPT conversation Example buyer query

We are a 300-person company replacing our HRIS. What are the best modern HR platforms for onboarding, payroll, and performance?

Here are a few HR platforms commonly recommended for mid-market teams:

  1. Competitor A — strong payroll and compliance coverage.
  2. Competitor B — polished onboarding workflows.
  3. Competitor C — useful performance management suite.
  4. Competitor D — broad HRIS functionality for scaling teams.
Your company: missing.
The Shift

SEO got you found. AI decides whether you get named.

Search used to be a list of links. Now buyers ask for a recommendation and get a shortlist. That shortlist is the new front page.

If your brand, category language, comparisons, use cases, and proof points are not easy for AI engines to retrieve and trust, you become invisible at the exact moment intent is highest.

900M weekly ChatGPT users. Your next buyer is probably already using AI to narrow the vendor list.
<20% overlap between Google-style search results and AI recommendation sets in many buying journeys.
40–60% citation churn. AI answer sources shift constantly, which means visibility must be monitored, not guessed.
What We Do

We make your company easier for AI engines to recommend by name.

Audit

We test buyer prompts across ChatGPT, Perplexity, Gemini, and Google AI Overviews to see where you appear, where competitors appear, and what sources are shaping the answer.

Optimize

We tighten the content, comparison pages, category signals, third-party proof, and answer-ready language that AI engines use to understand when you belong in the recommendation set.

Monitor

We keep checking the prompts that matter, track citation movement, and show whether you are gaining named visibility or getting pushed out by competitors.

Why HR Tech Only

Because generic GEO advice is usually useless.

HR Tech buyers ask specific questions. They compare ATS platforms, payroll systems, onboarding tools, benefits administration, performance management, and HRIS suites. They care about company size, compliance, integrations, employee experience, implementation lift, and whether the product fits their current mess.

We only serve this category because the prompts, competitors, sources, and buying language are different here. A payroll company should not be optimized like a cybersecurity tool. An ATS should not be positioned like a CRM.

  • Applicant Tracking Systems
  • Payroll Software
  • Employee Onboarding
  • Benefits Platforms
  • Performance Management
  • HRIS / HCM
Pricing

One price. No tiers. No agency theater.

$3,000 per month. 90-day minimum. Built for HR Tech SaaS companies doing $1–20M ARR that need named visibility in AI recommendations.

Month one has a money-back guarantee. If we cannot show a clear visibility problem and a credible path to improve it, you do not pay for guesswork.

$3,000 / mo
  • 90-day minimum engagement
  • Prompt and citation monitoring
  • AI visibility audit and competitor gap analysis
  • Content and source optimization plan
  • Month-one money-back guarantee
Free Audit

See whether AI engines are naming you, ignoring you, or confusing you with someone else.

Delivered in 48 hours. No pitch call.

We're not going to manufacture a problem. If you already show up well, we'll say that.

FAQ

Questions before you hand us your prompts.

Is this SEO?

No. SEO helps pages rank in search results. GEO helps AI engines understand, retrieve, cite, and recommend your brand in generated answers. There is overlap, but the job is different.

Can you guarantee that ChatGPT will recommend us?

No honest agency can guarantee that. We can identify visibility gaps, improve the signals AI systems rely on, and monitor whether your brand is being named more often across the prompts that matter.

Why the 90-day minimum?

Because AI visibility is not a one-page fix. We need time to audit, optimize, publish or revise assets, build stronger source signals, and measure movement against competitors.

Do you write the content?

Yes, when needed. We can write or rewrite comparison pages, category pages, use-case pages, FAQ content, prompt-targeted answer assets, and source-ready material your team can publish.

What do we get in the free audit?

A plain-English snapshot of where your company appears, where competitors appear, which prompts matter, and whether there is a real opportunity. If the results are boring, toss it. If they scare you, let's talk.

Why only HR Tech?

Because the work gets better when the category is narrow. HR Tech has specific buyer questions, competitor sets, compliance concerns, and product categories. We would rather be sharp in one market than vague in twenty.